I see so many fashion bloggers who are hustling and working really hard to produce high quality content.
Their outfits are amazing, their photos are professional, and their advice is solid.
But they’re not getting any traffic. Why? To be frank, because their SEO sucks.
Most fashion bloggers don’t understand basic on-page SEO, which is a huge problem.
They’re relying on social media to drive traffic and totally ignoring the gigantic (and free) opportunity that is Google search. This is a huge blogging mistake!
If you’re one of these bloggers, I recommend reading this simple guide:
But if you don’t have time to read that or are intimidated by SEO, that’s okay. You can actually start by improving one simple thing:
Why does it matter?
The title of your blog post is the most important “on page” SEO element. It’s the most impactful thing that you actually have control over.
Sure, getting links to your site is very important – probably more important than titles.
But getting links is hard. Fixing your titles is easy. So let’s start there!
Don’t Be Witty
Here’s the problem: most fashion bloggers try to write witty, fun titles that seem great for readers and are definitely bad for SEO.
For example, here are some fashion blog post titles I’ve seen:
- Monday Blues
- Tribeca Trifecta
- My New Favorite Shoes
- New Year New You
…I could go on and on. Titles like this focus on puns, alliteration, personality and being clever.
I’m not saying there’s anything wrong with those things, but when it comes to writing great blog post titles, this is the wrong approach.
Sure, someone may appreciate your wit, and most people enjoy a clever pun, but these kinds of titles don’t help people decide if they should spend their time reading your article (i.e., if they should click that link).
Also, they don’t tell search engines what your article is about. This is a crucial error and total missed opportunity.
Let’s say your post is about wearing an all blue outfit. You might be tempted to use a title like:
- Monday Blues
- All Blue Everything
But that doesn’t tell readers (or search engines) what the post is actually about. A search engine wouldn’t even know whether or not to categorize it as fashion related content vs. something else.
Oftentimes, search volume for these kinds of phrases is very low. In other words, very few people are typing “all blue everything” into Google each month.
These would be better options:
- How to Wear All Blue
- All Blue Outfit Ideas
These are phrases that actually describe the content. Google understands the intent behind these phrases.
Are they fun and witty? Not really. But you can always spice them up a bit or simply combine them with more clever phrases:
- Monday Blues: How to Wear All Blue Everything
- All Blue Everything: 5 Cute Blue Outfit Ideas
Always keep in mind that the best titles are:
- Descriptive (they describe the content of the article)
- Enticing (they make people want to click)
- Keyword Rich (they contain your 1-2 most important keywords)
I recommend doing keyword research before you write an article since this should be the foundation of your content calendar, but that’s a whole other discussion!
Even if you didn’t do any research before writing an article, you can still use basic keyword research to inform your title and on-page SEO.
Simple 3 Step Process
Do these three things before you publish to make sure your title is working for you, not against you.
Step 1: Google It
When you use Google to search for something, this massive search engine gives you three valuable pieces of information:
- What pages are already ranking
- Questions “people also ask”
- Related searches
Even if you just spend 10 minutes studying a SERP (search engine results page) before writing your blog post titles, you’ll be way ahead of most other fashion and lifestyle bloggers.
Let’s look at each of these three data points in more detail:
What Pages Are Already Ranking
Google puts a lot of emphasis on “search intent”. They want to make sure search results match the intent of the searcher.
For example, let’s say you search for “black shoes”. Are you trying to buy black shoes? Are you looking for outfit ideas involving black shoes?
Google does its best to determine the “intent” behind every search phrase and offer up relevant results. So if they think you intend to buy shoes, the SERP will be full of online shoe stores.
If they think you intend to gather information, the SERP will be full of articles, blog posts, images and videos.
Your goal is to make sure your blog post matches this search intent. If you try to go against the search intent, you probably won’t get any organic traffic from search engines.
People Also Ask
This small box appears high up on many search engine results pages (SERPs), and it’s a gold mine for bloggers.
Google is literally telling us what our potential readers want to learn about, and they’re giving this info away free of charge.
Once you have your primary keyword figured out (let’s say it’s “best black shoes”), just type it into Google and see what comes up:
Google is telling you that anyone who wants to know about the “best black shoes” also wants answers to the above questions.
Your job is to make sure your blog post answers all of these questions. In this case, I’d include a section about black vs. white shoes and a section about black work shoes.
At the very bottom of the search results page, you’ll see a section containing related search terms.
Again, this is a free gold mine from our friends at Google.
These searches tend to be more specific than our original search term, which is why they’re great for deciding what the outline (or sections) of your blog post will be.
You can use these related keywords as sections of your article (H2 and H3 headers). For example, the outline of your article might look like:
Title: Steal This Stylish All Blue Outfit Idea
- Intro: How to Wear Blue
- Section 2: Blue on Blue Outfit
- Section 3: Clothes That Compliment Navy Blue
If you really want to start raking in organic traffic, make sure your articles cover a topic entirely by including subsections based on related search terms.
Step 2: Use Keyword Planner
Google has an amazing keyword research tool that they built for advertisers who are buying traffic via Google Ads.
Amazingly, this tool is free to use, even if you don’t plan on ever using Google Ads.
Basically, the Keyword Planner shows us approximate search volume and competitiveness of specific keywords, and it suggests other keywords that are closely related.
I use this tool as a quick way to validate any keywords I want to include in a blog post title.
For example, if you’re writing about your all blue outfit, you may want to include the phrase “how to wear blue” or “blue outfit ideas” in your title.
Which one is better? Depends on which one has higher search volume.
Keyword Planner shows us that “how to wear blue” is the clear loser in this case – which is pretty counterintuitive (at least to me).
You can still include these lower volume variations (or synonyms) in your article, but make sure to use the higher volume phrase as your primary keyword.
Use this primary keyword in your title, URL, meta description, etc.
Step 3: Answer the Public
Another ridiculously useful keyword research tool is called Answer the Public. This pulls data from search engines (including the autosuggest functions) to show use what questions people are asking about a specific topic.
This is a great way to figure out the specific language people are using to ask questions related to your content.
For example, the phrase “blue on blue” may be a more popular way to describe an all blue outfit (instead of “all blue everything”).
Even if these synonym phrases don’t end up in your title, you can sprinkle them throughout your article to show Google that you understand the intent of your reader, along with the exact words they’re using to search.
Answer the Public will also give you a ton of ideas for other articles that are related to your primary topic, but different enough to warrant a separate blog post.
13 Excellent Blog Post Title Examples
Writing great titles that are equally appealing to humans and search engines is tough, but it gets easier with practice.
For inspiration, here are some example of top notch blog post titles that rank well in Google:
Feel free to borrow these blog post titles ideas or just use them for inspiration. As Pablo Picasso said, “Good artists copy; great artists steal.”
Now you know exactly what you have to do to start writing blog post titles that entice potential readers and rank well in search engines.
If you haven’t been putting enough effort into your titles, I encourage you to start today. It’s not that hard, and it could have a huge impact on your blog traffic.