Best Advanced Google Search Queries (For Email Outreach)

Published By Shane Dutka

Link prospecting with advanced Google search operators is one of the best ways to generate a lot of prospects in a short amount of time.

The three main concepts I preach when it comes to scalable link prospecting are quantity, quality, and relevance of link prospects.

If you can nail all three of these areas then you’ll be setting yourself up for outreach success.

If you know what you’re doing, advanced Google search operators can make it extremely easy to find a lot of highly relevant prospects to reach out to.

Operators are really great at purging excess and unrelated search results out of Google when doing link prospecting.

In this article, I’m going to list a few of my favorites combinations and provide a brief tutorial on how I use Google search operators to find highly relevant prospects for linkbuilding and other outreach campaigns.

What Are Google Search Operators?

To begin let’s start with the basics (feel free to skip if you know this stuff).

What are advanced Google operators and how do they exactly work?

In a nutshell, when you type in something like “inurl:how to use snow shovels”, Google will look inside it’s giant database for results that match that query.


Google’s purpose is to collect and index the internet to help people find what they’re looking for.

Simple right?

At the end of the day, all Google wants to do is meet the need of the user’s intent and answer their query, seamlessly.

If you type, “How to use snow shovels” and nothing else into Google, it will do it’s best to guess at what you want to see (probably shovels) and in what context you want to see it in (a tutorial or a “how to”).

Based on the thousands of search queries, Google can pick up on the various data points to figure out if the search results its yielding are meeting the need of the user and answering the query.

When a user specifies something like, “inurl:how to use snow shovels” you are engaging Google’s database in a different way than a normal user.

Instead, you are constricting the parameters of what you want Google to show you. This gives Google a better idea of what you want to see.

For example, if you type “allinurl:how to to use snow shovels” you are telling Google that you want to only see search results that tell me how to use snow shovels but ALSO have that exact phrase in the url of the document.

This process is what makes advanced search operators so amazing and valuable for link prospecting.

Google Search Query Examples & Applications

Now that we’ve gotten the basics out out of the way let’s have a look at some examples of search operators and how you might be able to use them in your outreach campaigns.

But first…

Let me just say there are a TON of possible combinations of advanced search operators out there.

For the purposes of this article, I am going to focus on the most useful and flexible operators as to not overload you with options and avoid any possible analysis paralysis situation.

Once you have a good feel of the popular search operators, you can expand into more complicated operators.

Let’s get onto my favorites now…

The first on the list is the always reliable: “inurl:keyword” and “allinurl:keyword 1 + keyword 2”
This is a reliable search, although very specific.

What is it?

This search operator will return search results where the keyword or phrase exists in the url of the document.

How can you apply it?

If you type in “inurl:shovels snow” Google will return results where “shovels” exists in the url of the page and “snow” exists in the text of the document somewhere. Also worth noting, Google may replace “snow” with a synonym or a term it thinks is related to the term, like “blizzard”. If you want Google to only return pages where the word “snow” is found you need to use quotation marks.

Using quotes ALWAYS tells Google that you want it to search for that term EXACTLY as you’ve written it, not similar terms.

using advanced search operator google

This is an important search operator as it will purge many of the unrelated search results that would be returned had you performed a regular search for “how to make ice cream”.

In fact…

That is one of the best features of using advanced search operators.

The ability to remove irrelevant search results creates better data and a better foundation for outreach campaigns.

allinurl search operator example

The next on the list is the “allintitle:keyword 1 +keyword 2”

This is my favorite operator when it comes to link prospecting providing a good mix of specificity and results.

What is it?

This search query changes it up a bit and focuses on the HTML TITLE tag of the documents within Google’s index.

Helpful Tip: The “allintitle” operator tells Google to look in the HTML TITLE of the document NOT the H1 title, which are two different SEO elements.

You’ll probably get very similar results from the “allinurl” operator but with slightly more optimization.

How can you apply it?

Webmasters might get lazy with their URLs creating non-descript phrases that would be excluded from an “allinurl” operator resulting in fewer search options to scrape up for your campaign.


We want to get as many qualified and relevant prospects in the shortest amount of time.

Although “allinurl” may yield extremely relevant results, “allintitle” is likely to be a better, more reliable operator for link prospecting and link building.

allintitle search operator example

Again, “allintitle” will yield MORE results, but still pretty targeted and yields highly relevant websites.

The next on the list is the “allintext:keyword 1 +keyword 2

Another good option I would recommend using would be the “allintext” operator.

What is it?

Just as the name implies, the “allintext” Google search operator will look into the actual text of the document and return any matching results.

This can be helpful but also widens the net significantly resulting in MANY more search results to scrape up.

How can you apply it?

If I had a very unpopular search topic, I might lean on the “allintext” search operator because it would give me the greatest opportunity to find other people mentioning that keyword.

allintext search operator example

The last search operator on the list is the exact match operator shown like this… “keyword”
For an extremely specific keyword or phrase, you might want to consider the exact match search operator. I rarely use it, but it does have certain functions.

What is it?

When you want to refine your search results to an exact match of the keyword or phrase you’re looking for, this operator is perfect.

How can you apply it?

If you’re searching for a topic and you want to make sure Google only returns results that have the exact match of the keyword you entered, this operator should be used.

For example, if you search for allintitle:how to make ice cream, you might get results that include:

  • How do you make mint ice cream
  • How to make vanilla ice cream recipe
  • How to make home made ice cream

If these results look good to you, then there would be no reason to further refine your results to exclude those items.

However, if you want to be more specific with the results you would add the quotes like this: allintitle:”how to make ice cream”

This would remove anything articles that don’t include the exact phrase “how to make ice cream”.

You can add these quotes to any search operator to further refine the results.

exact match search operator

What Are The Best Google Search Queries For Link Prospecting?

Okay, now that we’ve gone through some examples, let’s focus on search queries specifically meant for link prospecting with an emphasis on linkbuilding.

I’ve briefly touched on the topic in the previous section, but I want to break down what you need to know to find what you’re looking for as fast as possible.

When it comes to link prospecting, you need to decide how wide you want to cast your net.

In general, I recommend the allintitle operator as it tends to provide the highest amount of relevant results without going too broad.

As with most things however, it requires a bit of testing and trial and error.

It also depends on how much extra work you want to do.


Speed is also something I consider when building my processes to help automate my businesses. There are diminishing returns when it comes to certain things, and this method of link prospecting will become less and less effective the father down the search results you scrape.

If I went with an allintext operator, I’m going to get MORE prospects, which means MORE data, MORE processing time, MORE emails to be sent, and usually the same or less conversions.

All that extra work will cost you more money and time.

Operators & Internet Footprints

One strategy and/or tactic you could (and should) implement when using Google search operators is by using footprints.

You can think of footprints as common phrases that are used by a certain segment of your target market.

For example, if you want to target people who mention ice cream and use the platform WordPress for their website, you could create a search operator such as this: ice cream + intext:”Powered by WordPress”

footprint search operator

Using footprints can be a great way to quickly find a lot of prospects that are in your target market.

The trick is to find something commonly used across the prospects you want to collect.

Final thoughts…

At the end of the day, what you need to know is that search operators are a great way to filter and refine Google search results during the link prospecting stage of your outreach campaigns.

If you have a great search operator (I prefer the allintitle:”keyword/phrase”) it can yield a higher quantity, of relevant, search results.

Then all you need to do is scrape them up using a tool such as Linkclump.

Rinse/repeat that process with a number of keywords until you have a deep list of prospects to review.

Shane Dutka

Shane Dutka

Hey I'm Shane! Former accountant turned digital entrepreneur, I've built and sold multiple 5-figure and 6-figure website blogs. I'm passionate about helping others build profitable online businesses.

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Shane Dutka

Shane Dutka

Hey I'm Shane! Former accountant turned digital entrepreneur, I've built and sold multiple 5-figure and 6-figure website blogs. I'm passionate about helping others build profitable online businesses.

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