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The 9 Best Cameras for Fashion Blogging [2020 Guide]

What’s the best camera for fashion blogging? Here are my top picks at any budget.

Fashion Blogger Cameras: What to Look For

What makes a great camera for fashion blogging? At the very least, it should enable you to take great outfit pictures and make basic videos (try ons, product reviews, vlogs.

I’ve been a full time blogger for years now, and I’ve cycled through a few different cameras.

In my opinion, the best cameras for fashion bloggers have the following features:

  • Manual control (no point-and-click cameras)
  • Interchangeable lenses (for max versatility)
  • HD video capabilities (at least 1080p)
  • Flip out screen (for selfies and video)*
  • Microphone input (a must-have for video)

*There are some cameras on this list that don’t have selfie-friendly screens.

Granted, you can definitely use your smart phone when you’re first getting started. When I started making YouTube videos, I actually used my iPhone 7 as my video camera (the results were…passable).

Cringe Alert: Here’s my first ever YouTube video, shot with an iPhone 7 and cheap lav mic.

But if you do have a little bit of money to spend on a decent camera, I recommend going with a DSLR or mirrorless camera from a reputable brand like Canon, Sony, Nikon or Panasonic.

You don’t have to spend thousands, and it’s important to leave a little budget for accessories (lens, tripod, microphone, extra battery).

But I don’t think you should go super affordable and compromise on any of the above features. If you do this, you’ll be needing an upgrade before you know it!

Do you need video too?

Even if you’re just starting out with a blog/website, chances are you’ll want to add video content to the mix eventually, and probably sooner than later.

If you work with sponsors, many (if not most) of them want video content these days.

Most of the sponsorship inquiries I get mention video, either instead of or in addition to a blog post.

So I highly recommend getting a camera that’s capable of capturing high quality video vs. sticking with a photography-only camera.

The good news is most modern DSLR and mirrorless cameras can do both very well.

Some cameras specialize in one area. For example, the Panasonic GH5 is a top notch video camera that takes great photos, while the Sony A7iii has the full frame sensor that most professional photographers need.

If you’re not sure what you need, or if this all sounds like a foreign language to you, it’s okay. Just know that every camera on the list below is great for photography and videography.

DSLR vs. Mirrorless

Pro photogs and videography geeks will argue until the cows come home about the merits of DSRL cameras vs. mirrorless cameras.

Many professional media producers still prefer chunky, grippy DSLRs, while most “influencers” seem to be attracted to lighter weight mirrorless cameras.

I can’t say that one is better than the other, as one person’s pros are another’s cons.

At the end of the day, DSLR and mirrorless cameras just use different methods to product the same results, and the quality of your photos/videos won’t be determined by the tech inside your camera.

It will be determined by how you use that tech, and you can get phenomenal results from any of the cameras on this list.

For what it’s worth, I started out with a Canon DSLR and eventually switched to a Panasonic mirrorless.

If I had to go back to that old entry-level Canon, I could still run a successful blogging business. What you do with your gear matters way more than the gear itself.

Kit Lens vs. Portrait Lens

A kit lens – the default lens a camera comes with – is usually a jack of all trades but master of none. If you only want to focus on photography, I recommend going with a portrait lens instead of, or in addition to the kit lens.

But if you plan on taking photos and doing YouTube videos, it makes sense to have a versatile kit lens and a “prime” portrait lens (this is a lens that doesn’t zoom in or out).

Portrait lenses allow you to product that nice “bokeh” effect in the foreground and background of your photos.

Don’t worry: these prime portrait lenses aren’t very expensive, and they make that sweet blurry background effect super easy to product.

Top Picks for Any Budget

With all this in mind, let’s look at the best fashion blogging camera for at each price point.

Around or Under $500

If you can spend up to $500 on camera gear, you’re in a good spot. There are plenty of entry-level DSLR and mirrorless cameras that will serve you well as you get your fashion blog off the ground.

Canon EOS M50

This entry-level mirrorless camera from Canon is a great choice for around $500.

Canon EOS M50
Canon EOS M50 w/ 15-45mm Lens – $599

This camera was sort of made for bloggers and vloggers. Some of its features include:

Pros

  • 4k video
  • Compact, intuitive design
  • LCD touchscreen
  • Dual pixel autofocus

Cons

  • Plasticky feel
  • No in-body image stabilization
  • No dual pixel autofocus in 4k
  • 4k video is cropped

Basically, it’s a very capable video camera that works for slow motion b-roll and selfie style vlogging, and it’s also great for fashion and portrait photography.

Panasonic Lumix G7

Another amazing choice in the under $500 category, the G7 is a feature rich mirrorless camera that cost about $100 less than the Canon M50.

Panasonic Lumix G7 w/ 14-42mm Lens – $497

Keep in mind, the G7 was released three years before the M50, but it still has some amazing features:

Pros

  • 4k video
  • LCD touchscreen
  • Smartphone control
  • Compact, light body

Cons

  • Plasticky feel
  • No in-body image stabilization
  • Not weather proof

On paper, the Canon M50 is a better camera, but in my opinion, Panasonic has a much better mobile app than Canon, which means it’s easier to control their cameras using your phone.

If you’re shooting alone most of the time, this is definitely something to consider!

Around or Under $1,000

If you can spend more than $500 on a camera, things start to get interesting. Better camera bodies and sensors, more video capabilities, better lenses, etc.

Here are some great choices under $1,000.

Canon EOS Rebel T7i

A recent iteration of one of the most popular entry-level DSLR models ever, the T7i has everything a fashion blogger needs.

Canon Rebel T7i
Canon EOS Rebel T7i w/ 18-55mm Lens – $799

Available with a kit lens for just $799, this compact DSLR includes features like:

Pros

  • HD 1080p video
  • Great autofocus
  • Touch screen
  • Lots of lenses
  • Solid battery life

Cons

  • No 4k video
  • Clunky flip out “selfie” screen
  • Below average battery life
  • Single SD card slot

My first real camera was this one’s predecessor, the T6i, and the T7i is an excellent entry point into Canon cameras.

You could get the T7i w/ kit lens and a solid 50m portrait lens for under $1,000 total.

That said, if you’re seriously considering an entry-level Canon DSLR, you might want to wait for the T8i to be released, especially if you want to shoot 4k video.

Sony a6400

Many photographers and YouTubers would argue that the Sony a6400 is the best mirrorless camera under $1,000.

Sony a6400 w/  16-50mm Lens – $998

Released in January 2019, the Sony a6400 is often purchased as a more affordable alternative to the popular full frame a7iii (which cost about $1,000 more).

This camera is especially a favorite among travel bloggers, and for good reason:

Pros

  • 4k video
  • Large LCD touch screen
  • Weatherproof body
  • Top notch autofocus

Cons

  • No in-body image stabilization
  • Clunky flip out “selfie” screen
  • Below average battery life

Yes, the a6400 has a cropped sensor, which means it won’t perform as well in lower light, compared to a full frame camera.

But it’s technical specs and compact, lighter weight design make it a perfect semi-professional pick for bloggers who need formidable photo and video capabilities from one camera.

Fujifilm X-T200

Compared to Canon, Sony and even Panasonic, you don’t see as many bloggers or influencers using Fujifilm cameras.

But that doesn’t mean you shouldn’t consider buying on. Fujifilm is quietly making some of the most capable cameras on the market right now.

Fujifilm X-T200 w/ 15-45mm Lens – $799

Coming in at just $799 with a 15-45mm lens, this stylish little mirrorless camera fights way above its weight class.

Pros

  • 4k video
  • Large LCD touch screen
  • Stylish, compact design
  • Great autofocus

Cons

  • No in-body image stabilization
  • Not weather-sealed
  • Below average battery life

If you a want a capable multimedia mirrorless camera that comes in a stylish, compact and lightweight package, the X-T200 is for you.

Around or Under $2,500

At this price point, we’re really getting into the “prosumer” or semi-professional level of camera gear.

Many professional, full time fashion bloggers and YouTubers use cameras that cost less than $2,500 (although they usually invest in multiple lenses to get the most out of their cameras).

Lets look at the best cameras in this price range, in no particular order.

Panasonic GH5

At the time of writing, the GH5 is my go-to camera for street fashion photography, product pics and all of my YouTube videos.

Panasonic GH5
Panasonic GH5 w/ 12-60mm Lens – $1,898

The GH5 takes great photos, but it’s really a phenomenal choice for video-heavy content creators (like YouTubers who also have a blog).

Pros

  • 4k 60p video
  • Top notch image stabilization
  • Weather-sealed body
  • Dual SD card slots

Cons

  • Subpar autofocus
  • No built-in flash
  • Optimized for video (not stills)

I have two lenses for my GH5: a 12-35mm zoom and a 25mm 1.7 portrait lens.

This video was shot using the Panasonic GH5 with a 12-35mm 2.8 lens.

The zoom is perfect for YouTube videos (talking head and b-roll), and the portrait lens takes great outfit shots.

The only flaw with this camera is the autofocus. Despite several firmware updates, Panasonic’s focus tracking just isn’t as good as Sony or Canon.

So if you use this camera in eye-tracking mode, for example, you may experience some focus “hunting”.

That said, it’s still an amazing camera, especially if you do a lot of video content.

Sony a7iii

This is one of the most popular cameras for fashion bloggers, YouTubers and even professional photographers/videographers, and for good reason.

Sony a7iii
Sony a7 III w/ 28-70mm Lens – $2,198

The a7iii is a full frame camera, which means it performs exceptionally well in low light and gives yo more control over things like depth of field.

Pros

  • 4k video
  • Top notch eye tracking autofocus
  • Full frame sensor (great for shooting in low light)
  • 5-axis in-body image stabilization

Cons

  • No articulating screen
  • Expensive lenses
  • Single SD card slot
  • No 4k 60 fps video

The one huge drawback of the Sony a7iii is the lack of a flip out or articulating “selfie” screen. This is a deal breaker for many vloggers.

It’s one of two cameras on this list without a some sort of selfie screen, but I wanted to include it anyway because it really is an amazing, professional grade photo and video camera, especially considering the price.

Around or Under $5,000

If you’re spending up to $5,000 on camera gear, you can afford an excellent, professional grade camera from many of the top brands on the market.

You’ll be getting a full frame camera that’s capable of capturing professional level photos and video footage.

Keep in mind, the lenses for these cameras are expensive, especially if you go with “native” lenses (which are made by the same company as the camera body).

Nikon Z7

Consistently rated as one of the best “all around” full frame mirrorless cameras on the market, the Nikon Z7 is a compelling choice if you have the budget for it.

Nikon Z7
Nikon Z7 w/ 24-70mm Lens – $3,397

This flagship mirrorless Nikon uses a new mount lens mount, which means native lens options are limited and pricey (at least for now), but the specs are features are still impressive.

Pros

  • 4k video
  • Compact design
  • Full frame sensor (great for shooting in low light)
  • Weather-sealed body
  • In-body image stabilization

Cons

  • No “selfie” screen
  • Lens options are limited and expensive
  • Single XQD card slot

Just like the Sony a7iii, the Nikon Z7 doesn’t have a “selfie-friendly” flip out or articulating screen, which is a deal breaker for many bloggers and YouTubers.

But it’s such a great camera in almost every other way, so I had to include it on this list.

The Z7 is an especially great choice if you’re familiar with the Nikon “ecosystem” (physical design, apps, button layout and menu system), or if you’re not already married to another brand like Canon.

Panasonic S1R

Speaking of flagship full frame mirrorless cameras, the Panasonic S1R is another major contender under $5,000.

Panasonic S1R
Panasonic S1R w/ 24-105mm Lens – $4,598

This camera is Panasonic’s answer to Sony’s a7iii, Nikon’s Z7 and Canon’s EOS R (a prosumer, full frame mirrorless “all around” camera).

Pros

  • 4k 60fps video
  • Rugged, weatherproof design
  • Full frame sensor (great for shooting in low light)
  • Excellent image quality

Cons

  • No “selfie” screen
  • Relatively large,, heavy build
  • Expensive compared to similar products from other brands

Just like the Nikon Z7, this camera isn’t exactly designed for vlogging, so it lacks the flip around screen.

You can still monitor yourself on video using an attachable video monitor, firing up the Panasonic mobile app or plugging the camera into your computer.

Final Recommendations

Don’t overthink this. The best fashion blogging camera is the one in your hands. It’s the one you actually use.

If you can only afford a used Canon Rebel, that’s totally fine. You’ll get plenty of mileage out of that camera, and you can definitely “go pro” with an entry-level camera.

If you’re just getting started and don’t know how to use a DSLR or mirrorless camera, I don’t recommend spending a ton of money on high end gear.

The best blogging camera is worthless if you don’t actually use it to blog, so get out there and start creating content today, not tomorrow!

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